We crunch the data and give you the run down of our best selling and performing flavourings of 2020.
This year hasn’t been easy, but we’ve decided to focus on the positives and all the delicious tasting products our natural flavourings have helped make this year. That’s why we’ve decided to crunch the data and celebrate our most popular flavours of 2020.
Bestselling Flavouring of 2020
The award goes to, surprise, surprise – Vanilla. This flavouring has probably been our most popular flavour since we started in 2009. Quite simply, it’s the top dog of flavours. Absolutely essential in bakery and dairy especially. We don’t like to brag, but this Vanilla spreads so far and wide, we are confident you’ve probably already tried it.
Our flagship Vanilla takes the award, but is followed by our wide range of Vanilla profiles such as Creamy, Rich, Madagascan and Ice Cream, to name a few.
Honourable mentions: Coming in just behind were Maple and Strawberry that were also both very strong this year.
New Flavourings on the Block
The next award celebrates our best preforming new flavour that we released this year. We are all happy to see Raspberry come out on top here. A truly standout flavour that works perfectly for all of our sectors and across many different applications. This one is also turning a lot of heads in the beverage sector, especially things like hard seltzers.
Honourable mentions: No 2020 flavour awards would be complete without the arrival of savoury flavours. This time a worthy runner up is our delicious Vegan Cheese Seasoning. A seasoning that is taking the plant based world by storm. Seriously, you need to check this out.
The Biggest Improvers
This award highlights the most improved sales of any flavouring for 2020. This is another one that really shows the sign of the times and brands reacting to consumer trends. Our most improved flavour is our infamous SweetLITE Super product.
If you’re not familiar with our sugar reduction range, SweetLITE is a natural flavouring that can reduce sugar content in products by up to 50% by boosting sweetness profiles.
Honourable mentions: Our Rosy Apple flavouring is also another big improver this year – a big hit again with the beverage sector.
The Stars of Tomorrow
We also wanted to give a special mention to some flavourings that have really started to rocket on in the latter half of 2020 and that we think should be rallying up the charts for next year.
Blood Orange and Pink Grapefruit are two we are very proud of and just keep producing time after time. Both are bursting with flavour and ideal for anyone looking for something special.
With just about everyone focusing on plant based projects, our savoury range is coming on leaps and bounds. Particularly flavourings like Umami and Smoked.
We don’t want to give too much away though – a more detailed look into the biggest flavours of next year will be included in our Flavour Trends 2021 – 2022 report that will be released early next year.
If you’d like to give any of the flavourings mentioned above a try, please get in touch to request some free samples