Natural flavourings can offer much more than just making food and drink taste great. Find out they can also make things healthier.
As experts in natural flavourings, we use them for many different things. The most obvious is of course to make things taste great. We’ve been making just about anything taste great for years. From cakes and biscuits, to ice cream and cheese – not to mention all the delicious beverage flavours we come up with.
But natural flavourings can be used for so much more than just enhancing flavour in food and drink. These clever little flavourings can also do all sorts of wonderful things like improve mouthfeel, prolong freshness, mask nasty tastes, reduce salt content and of course, help with sugar reduction.
Why is reducing sugar so important?
Back in 2016, Public Health England reacted to the public health issue of obesity within the UK. The government took steps to put pressure on just about anyone that was manufacturing food and drink to reduce their sugar content by 20%. This was going to be no easy challenge for the food and drink industry, as sugar not only greatly impacts on flavour, but also impacts issues like shelf life and texture.
How do natural flavourings help with sugar reduction?
Now, enter the flavour industry. The flavour industry quickly realised that flavourings could be part of the answer to the sugar reduction crisis. If a flavouring can make something taste of strawberry, why can’t it also make it taste sweeter?
Natural flavourings would present a much more appealing option to reducing sugar content than traditional artificial sweeteners that have been used for many years. Here is a product that is 100% natural and can help to dramatically reduce sugar content in just about any product.
Presenting the I.T.S. SweetLITE™ solutions
At I.T.S. we are incredibly proud of our range of sugar reduction solutions. Our SweetLITE™ range provides a full scope across bakery, dairy, beverage and just about any application. The solutions help to offer customers sugar reduction claims of up to 50% and can also be declared as “natural flavourings” on pack. Not only do these not impact on taste but they can also improve mouthfeel and texture of products.
We realise that sugar reduction is never a one size fits all approach, this is why we have put together such a wide range of solutions, which is ever-growing as we develop to meet the needs of our customers.
Don’t believe the hype?
Now, we’re not saying we are the only flavour house that can offer you sugar reduction in your products, but we’re saying we are comfortable that you’d be hard pushed to find more effective solutions.
Our SweetLITE™ range has often been benchmarked against competitor technologies and more often than not comes out on top. It’s just something we’re good at and also incredibly passionate about.
Get in touch to find out more and how your products can benefit from our sugar reduction solutions.
Request a sample of our sugar reduction solutions.